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Shorten your URL

In this article we will guide you through how to create a short URL in your message in Apifon platform.

When creating a messaging campaign, you can embed a URL into the text of your message so that when the subscriber clicks on it, they will be transferred to the landing page.

An SMS message has a limit of 160 characters per message, so if your message contains more, a second message will be created. A Viber message has a limit of 1000 characters per message.

When you embed a URL, especially if it is long, it reduces the character limit, alters the text’s uniformity and distracts the subscriber’s attention.

The solution to this problem is to convert a long URL into a short URL.

Task Roadmap

You can shorten a URL in the following ways

Copy-Paste a URL
When you insert a URL in your message, the URL is detected; a pop up window appears and you are given the option to shorten it.

Insert a subscriber field

When you insert a URL type of subscriber field, which contains a link, the URL is detected; a pop up window appears and you are given the option to shorten it. If you are creating a Viber Campaign and the layout includes a call to action button, the URL is placed inside the button.

When you insert a TEXT type of subscriber field, which contains a link, keep in mind that the URL cannot be detected. To shorten it you have to type: {SHORTEN_URL:} .

For example, the name of the subscriber field which contains a URL (like kb.apifon.com) is TextURL, and you want to shorten it then you have to type:

{SHORTEN_URL:{TEXTURL}}


Note: Only one URL can be embedded in the text of the message in a short URL format. If you wish to place more than one URL in your message, the rest won’t be shortened.


Now you know how to create and embed a short URL in your message. Thank you for reading!

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  1. Eirini Giannou

  2. Posted
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