---
title: How to get started with lists
description: In this article, you will learn how to get started with creating lists and importing subscribers.
---

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2. [Getting Started](https://kb.apifon.com/getting-started?hsLang=en)

# How to get started with lists

## In this article, you will learn how to get started with creating lists and importing subscribers.

### **Why Use Lists?**

Lists are essential for sending campaigns, segmenting your audience, and tracking the growth of your audience over time.

Maintaining a well-organized contact list is crucial for any business aiming to stand out in marketing, outperform the competition, and maximize campaign effectiveness.

At Apifon, we recommend using a single contact list. By consolidating all your subscriber data into a well-structured list, you can enjoy significant benefits, improve performance, and increase engagement and conversions. Once your list is consolidated, you can segment it and send targeted campaigns to specific groups.

*Learn here how to* [**create a list.**](https://kb.apifon.com/create-a-list?hsLang=en)

### **Adding subscribers to your list**

After creating a list, you will need to populate it with subscribers. To do this, you must import subscribers into your list on the Apifon platform.

Before importing subscribers, make sure you have answered the following question:

- **Does my subscriber list include only opted-in subscribers who subscribed by filling out a signup form or providing their email addresses directly?**

### **Supported File Formats for Importing**

Ensure that you are using one of the following file formats containing subscriber information:

- .xlsx
- .xls
- .csv (,)
- .csv (;)

If you are using Excel or a similar program, save your data by selecting File \> Save As and choosing one of the following formats: .xlsx, .xls, .csv(,) or .csv(;).

**Header Row:** The first column in your file should be labeled with one of the following options:

- - Destination
    - Email
    - First Name

![](https://kb.apifon.com/hs-fs/hubfs/image-png-Dec-05-2024-04-01-05-2462-PM.png?width=688&height=161&name=image-png-Dec-05-2024-04-01-05-2462-PM.png)

The order of the other columns does not matter. You can also add additional columns to include [custom subscriber fields](https://kb.apifon.com/create-custom-subscriber-field?hsLang=en) in your upload.

*Click here to learn more about*[**importing subscribers**](https://kb.apifon.com/import-subscribers?hsLang=en)**.**

[![lists and subs kb](https://kb.apifon.com/hs-fs/hubfs/lists%20and%20subs%20kb.png?width=688&height=110&name=lists%20and%20subs%20kb.png)](https://kb.apifon.com/lists?hsLang=en)

Now you know what steps you should follow to create a list, import subscribers, and manage them effectively! 🚀

Thank you for reading! 😊

 

 

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