Email Campaign Results

Steps

1. From your Dashboard, go to: Campaigns > Messaging.
   
   
   
   
2. On the Messaging Campaigns page, you can view all the campaigns you’ve created.
   Click on the calendar and select the date the campaign was created. You will then see the campaigns from that period, along with key information such as:

• • Campaign 

  • Submitted At

  • Date Sent

  • List Name

  • Channel

  • Campaign Audience

  • Sent messages (vs. total)

  • Estimated campaign cost

  • Campaign progress and current status

Key Performance Indicators (KPIs):

• • CTR (Click-through rate)

  • CPC (Cost per click)

  • Total unique clicks

  3. Click on the campaign whose results you want to view.

Email Campaign Overview

From the main menu, you can Duplicate, Track, Preview, or Archive the campaign.

In the Campaign Overview page, you'll find specific performance metrics including:

• Campaign performance over the first 24 hours, 7 days, 30 days, and total performance to date

• Campaign performance per hour 

• Number of sent, delivered, and opened messages

• Delivery Rate, Delivered

• Bounce Rate, Hard and Soft Bounce 

• Open Rate, Total Opens, and Opens

• Click Through Rate, Total Clicks, Clicks

• Top links clicked

• Subscribers with the most opens

Click Details to view more information, such as:

• Campaign Name

• List Name

• Campaign Audience

• Reply To

• From Email

• Email Subject

• Date sent:
• From Name / To Name

View Email Campaign

Click View to preview the Email you sent.

Now you know how to track the results of an Email campaign!

Thank you for reading!