---
title: Bulk Campaigns
description: In this article, you will learn how to send efficient bulk SMS and Viber campaigns on Apifon's platform.
---

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3. [Campaign Management](https://kb.apifon.com/campaigns?hsLang=en#campaign-management)

# Bulk Campaigns

## In this article, you will learn how to send efficient bulk SMS and Viber campaigns on the Apifon's platform.

#### **What is a Bulk SMS/Viber?**

Bulk SMS/Viber is the act of sending SMS/Viber campaigns to a large group of subscribers at once.  

- The Bulk SMS/Viber Campaign feature is **available for both free and paid accounts**.
- Bulk campaigns are **excluded from billing suspension**. 

#### **Why is the bulk SMS/Viber Campaign feature important for your business?**

- It enables your business to reach a large number of recipients simultaneously, streamlining the communication process. This is beneficial for businesses or individuals aiming to broadcast important messages, promotions, or announcements at sporadic intervals.
- Unlike traditional list management systems, bulk campaign feature simplifies the process by eliminating the need for you to maintain lists. You can upload subscriber lists in Excel format for each campaign thereby reducing costs.

### **Create a Bulk Campaign**

 Navigate to the **Campaigns \> Messaging **tab, and follow the steps below:

1. Choose the desired campaign type **(SMS/Viber)**.
2. Type the **campaign name**.
3. Click **Create.
   
                   ![viber](https://kb.apifon.com/hs-fs/hubfs/viber.png?width=250&height=457&name=viber.png)![sms ](https://kb.apifon.com/hs-fs/hubfs/sms%20.png?width=250&height=461&name=sms%20.png)**
4. **Design your campaign**. To start designing, enable the" **Upload list"** toggle in step 1 of the campaign wizard.
   
   ![Upload list toogle](https://kb.apifon.com/hs-fs/hubfs/Upload%20list%20toogle.png?width=360&height=70&name=Upload%20list%20toogle.png)
5. **Upload your list** in Excel format and click **Next**.   
   The imported Excel file will not be saved as a list on the Platform.
   
   ![Quick upload](https://kb.apifon.com/hs-fs/hubfs/Quick%20upload.png?width=280&height=595&name=Quick%20upload.png)
6. Click **Import** tocomplete the import process. When the import process is completed the entire list of your subscribers will be selected. 
7. **Create** your message, **enable** SMS failover if you're sending a Viber campaign, and then **schedule** your campaign. Use the **content builder** without including tags for personalized landing pages.
8. **Review** and **Confirm** the campaign details (it is recommended to test the message in your device).
   
   ![Summary](https://kb.apifon.com/hs-fs/hubfs/Summary.png?width=256&height=554&name=Summary.png)
9. **Send your campaign!**

When importing a file, you can include additional columns beyond the required **destination** column. Any extra columns will automatically appear as **Column 1**, **Column 2**, **Column 3**, etc. To rename a column, click on the corresponding column field and enter your preferred name.

#### **Notification for a time-consuming list upload process:** 

![MicrosoftTeams-image (20)](https://kb.apifon.com/hs-fs/hubfs/MicrosoftTeams-image%20(20).png?width=525&height=533&name=MicrosoftTeams-image%20(20).png)

If you leave the page while uploading a list that takes a long time, upon returning to the campaign, the UI will display a loading screen with the label **Importing**. The same message will continue to appear, letting you know that the upload is experiencing delays and encouraging you to revisit later to track the progress.

 

**Available Features - Bulk Campaigns:**

- Schedule
- Failover
- Test message
- Reschedule Campaign
- Archive Campaign
- Overview and Tracking
- Campaign Reports

**Unavailable Features - Bulk Campaign:**

- Anti-Spam
- Duplicate Campaigns
- Export functionality
- Data StorageNo information is stored for bulk campaigns except for deliverability and pricing.

 

Now you know how to send a bulk campaign on the Apifon platform.  🚀

Thank you for reading! 

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