--- title: Campaign e-Commerce Impact metrics description: In this article, you'll learn how to access and analyze the Campaign eCommerce Impact metrics. --- [Skip to content](https://kb.apifon.com/campaign-ecommerce-impact-metrics#main-content) - [English](https://kb.apifon.com/campaign-ecommerce-impact-metrics) - [Ελληνικά](https://kb.apifon.com/el/campaign-ecommerce-impact) English Show submenu for translations ![apifon-full-lock-up-purple-1.png\]](https://kb.apifon.com/hs-fs/hubfs/apifon-full-lock-up-purple-1.png?height=40&name=apifon-full-lock-up-purple-1.png) Open main navigation Close main navigation - - [English](https://kb.apifon.com/campaign-ecommerce-impact-metrics) - [Ελληνικά](https://kb.apifon.com/el/campaign-ecommerce-impact) English Show submenu for translations - [apifon.com](https://www.apifon.com/) [apifon.com](https://www.apifon.com/) How can we help you today? - There are no suggestions because the search field is empty. 1. 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[E-Commerce](https://kb.apifon.com/reports-analytics?hsLang=en#e-commerce) # Campaign e-Commerce Impact metrics ## In this article, you'll learn how to access and analyze the Campaign e-Commerce Impact metrics. ### Before you begin The **Campaign e-Commerce impact** metrics will showcase the shopping results of the campaigns on recent customer orders (within the last **24 to 72 hours** from the start of a campaign). **Campaign e-Commerce Impact** metrics are displayed only to users who have made an [integration](https://kb.apifon.com/integrations?hsLang=en) with the Apifon platform. #### Why are the "Campaign e-Commerce impact" metrics important? - They enhance the campaign analytics and provide you with a comprehensive understanding of the influence of the campaigns on recent customer orders. - You can gain valuable insights into the effectiveness of your campaigns. - These metrics enable you to make data-driven decisions. Accessing your metrics 1. Head to **Campaigns \> Messaging**. ![campaigns.messaging ](https://kb.apifon.com/hs-fs/hubfs/campaigns.messaging%20.png?width=120&height=241&name=campaigns.messaging%20.png) 2. Locate the campaigns you've previously created and select a finished campaign. 3. On the **Campaign Overview** page, under the **Campaign Performance** section, you'll find the **Campaign e-Commerce impact** metric. 4. Here, you can view **two key metrics** that provide valuable insights into the influence of campaigns on customer behavior and revenue generation tailored to your integration. - **Total orders (24-72 hours)**: The total count of orders initiated within the 24 to 72-hour time window following the start of a campaign with "placed" and "fulfilled" statuses, indicating successful purchases made by customers in response to the campaign. - **Total revenue (24-72 hours)**: The total revenue generated from orders initiated within the 24 to 72-hour window following the start of a campaign. It sums up the value of all orders placed during this time frame, providing a comprehensive view of the financial impact of campaigns on sales. ![Untitled-1-01 10](https://kb.apifon.com/hs-fs/hubfs/Untitled-1-01%2010.png?width=584&height=351&name=Untitled-1-01%2010.png) - If less than 24 hours have passed since the campaign initiation, the metric results will display a dash (-), indicating that the calculation hasn't started yet. - In cases where no purchase has been made within 24 to 72 hours, both metrics will show 0. - After 72 hours have passed, the metrics will be locked, indicating the finalized results. - The block includes the **e-Commerce icon** of the integrated list linked with the campaign.   Now you know how to access and analyze the Campaign e-Commerce Impact metrics.🚀 Thank you for reading. 😊 - [Getting Started](https://kb.apifon.com/getting-started?hsLang=en) - [Account & Billing](https://kb.apifon.com/account-billing?hsLang=en#main-content) - [Account Management](https://kb.apifon.com/account-billing?hsLang=en#account-management) - [Billing & Payments](https://kb.apifon.com/account-billing?hsLang=en#billing-payments) - [Security & Access](https://kb.apifon.com/account-billing?hsLang=en#security-access) - [Email & Domain Security](https://kb.apifon.com/account-billing?hsLang=en#email-domain-security) - [Campaigns](https://kb.apifon.com/campaigns?hsLang=en#main-content) - [Campaign Management](https://kb.apifon.com/campaigns?hsLang=en#campaign-management) - [Templates & Content](https://kb.apifon.com/campaigns?hsLang=en#templates-content) - [SMS](https://kb.apifon.com/campaigns?hsLang=en#sms) - [Viber](https://kb.apifon.com/campaigns?hsLang=en#viber) - [Email](https://kb.apifon.com/campaigns?hsLang=en#email) - [Landing Pages](https://kb.apifon.com/campaigns?hsLang=en#landing-pages) - [Automations](https://kb.apifon.com/campaigns?hsLang=en#automations) - [Integrations](https://kb.apifon.com/integrations?hsLang=en) - [Lists](https://kb.apifon.com/lists?hsLang=en#main-content) - [List Management Tools](https://kb.apifon.com/lists?hsLang=en#list-management-tools) - [Forms](https://kb.apifon.com/lists?hsLang=en#forms) - [Segmentation](https://kb.apifon.com/lists?hsLang=en#segmentation) - [Reports & Analytics](https://kb.apifon.com/reports-analytics?hsLang=en#main-content) - [SMS](https://kb.apifon.com/reports-analytics?hsLang=en#sms) - [Viber](https://kb.apifon.com/reports-analytics?hsLang=en#viber) - [Email](https://kb.apifon.com/reports-analytics?hsLang=en#email) - [Tracking & Integrations](https://kb.apifon.com/reports-analytics?hsLang=en#tracking-integrations) - [E-Commerce](https://kb.apifon.com/reports-analytics?hsLang=en#e-commerce) - [FAQs](https://kb.apifon.com/faqs?hsLang=en) [![](https://kb.apifon.com/hs-fs/hubfs/apifon-master-logo-white.png?width=1080&height=556&name=apifon-master-logo-white.png)](http://apifon.com) Copyright © 2026, Apifon S.A