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Campaign e-Commerce Impact metrics

In this article, you'll learn how to access and analyze the Campaign e-Commerce Impact metrics.

Before you begin

The Campaign e-Commerce impact metrics will showcase the shopping results of the campaigns on recent customer orders (within the last 24 to 72 hours from the start of a campaign).

Campaign e-Commerce Impact metrics are displayed only to users who have made an integration with the Apifon platform.

Why are the "Campaign e-Commerce impact" metrics important?

  • They enhance the campaign analytics and provide you with a comprehensive understanding of the influence of the campaigns on recent customer orders.
  • You can gain valuable insights into the effectiveness of your campaigns.
  • These metrics enable you to make data-driven decisions.

Accessing your metrics
  1. Head to Campaigns > Messaging.
    campaigns.messaging
  2. Locate the campaigns you've previously created and select a finished campaign.
  3. On the Campaign Overview page, under the Campaign Performance section, you'll find the Campaign e-Commerce impact metric.
  4. Here, you can view two key metrics that provide valuable insights into the influence of campaigns on customer behavior and revenue generation tailored to your integration.
    • Total orders (24-72 hours): The total count of orders initiated within the 24 to 72-hour time window following the start of a campaign with "placed" and "fulfilled" statuses, indicating successful purchases made by customers in response to the campaign.
    • Total revenue (24-72 hours): The total revenue generated from orders initiated within the 24 to 72-hour window following the start of a campaign. It sums up the value of all orders placed during this time frame, providing a comprehensive view of the financial impact of campaigns on sales.

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  • If less than 24 hours have passed since the campaign initiation, the metric results will display a dash (-), indicating that the calculation hasn't started yet.
  • In cases where no purchase has been made within 24 to 72 hours, both metrics will show 0.
  • After 72 hours have passed, the metrics will be locked, indicating the finalized results.
  • The block includes the e-Commerce icon of the integrated list linked with the campaign.

 

Now you know how to access and analyze the Campaign e-Commerce Impact metrics.🚀

Thank you for reading. 😊