Create Viber Campaign

In this article, we will guide you through how to create a Viber Campaign in Apifon platform.

Task Roadmap

From the Dashboard menu go to "Campaigns" and then choose the submenu "Messaging".

To create a Viber campaign, follow these steps:

    1. Click the “Add” button.
    2. Select "Viber Messaging".

      Please kindly note that your Viber Sender Id must be enabled in order to create and send a Viber campaign. For more information contact

    3. Towards the bottom of the page enter the name of your campaign.
    4. Click “Create”.

A. Campaign Settings

To set up your campaign, follow these steps:

1. Lists

Select the list for the campaign and click “Next”.

2. Segments

You can select the entire list or a Saved segment of it.


3. Message

Design your Viber message and fill in the appropriate information.

      1. Select your Sender ID.
      2. From the field "Template" select your already saved template. 

        If you don't have a template, select one of the available message layouts: 

      3. Design the body of your message (text). 

        Type you message in the "Message content" field.  You can use letters, symbols, and emojis, but please note there is a 1,000 character limit. 

        If you want to add special personalized subscriber fields in your message, select the "Fields" icon, choose the field you want, and it will be inserted right where your cursor is placed inside the text. 

      1. Import your Image (file), provided you have chosen a related layout. 

        Please note, you can include an image only in .jpg format, with the recommended dimensions of 400 x 400 pixels.

      1. Edit your Button (provided you have chosen a related layout).

        Type in the Button label (the message than will appear on the button) using a maximum of 30 characters, and fill in the Button URL (the link that the users will be redirected to, when they click on the button). 

      2. Edit your Video (URL), provided you have chosen a related layout.

        Fill in all the appropriate info in the "Video file" section:

        Thumbnail URL: The link of the still image that will appear in the Viber message. There is a limit of 1,000 characters, and the format should be .jpeg or .png.

        Video URL: The link of the video, with a maximum size of 200 Mb. Supported video formats are 3gp, m4v, mov, and mp4.
        Youtube videos are not supported by the VIber app. 

        Video Duration (sec): Choose how long the video will last when clicked. Maximum duration is 600 seconds. 


4. SMS Failover

In case a subscriber doesn’t use Viber, an SMS will be sent automatically.

      • Write your message and keep in mind that there is a character limit of 160. If you want to skip SMS failover, deselect the option at the top of the screen. 
      • If you want to add special subscriber fields to your campaign text, select the "Fields" icon.

      • Click “Next”.

5. Timeline

To schedule your campaign, follow these 3 steps:
If you wish to send your campaign instantly, ignore it and go to “Next”.

      1. Select a date for your campaign.
      2. Click and drag the "Campaign Start" icon to your preferred time. You can also set your campaign’s expiration time in the same way.
      3. Click “Next”.

6. Summary

Check the overview of your campaign including the campaign’s name, sending date & time, number of subscribers, number of estimated messages, and selected list.

The mobile phone screen shows you a preview of your message as it will appear on the recipient’s device.

Test to your handset

Before sending your campaign, send a test message to your own mobile number or a group of numbers by following these 3 steps:

        1. Select “Test to your handset”.
        2. Enter the mobile numbers for the test.
        3. Press “Send”.

By pressing the “Start Campaign” button, your campaign will be sent. 

If you do not want the already completed campaigns to be displayed, you can archive it after selecting the campaign and selecting "Archive" in the Campaign Overview.

This way, all Archived Campaigns will no longer appear on the home page unless you choose to search by "Campaign Status".


Now you know how to create and send Viber campaigns in the Apifon platform. Thank you for reading!