Create Viber Campaign

In this article, we will guide you through how to create a Viber Campaign in Apifon platform.

Task Roadmap

From the Dashboard menu go to "Campaigns" and then choose the submenu "Messaging".

To create a Viber campaign, follow these steps:

    1. Click “Add” button.
    2. Select "Viber Messaging".

      Please kindly note that your Viber Sender Id must be enabled in order to create and send a Viber campaign. For more information contact

    3. Towards the bottom of the page enter e name of your campaign.
    4. Click “Create”.

A. Campaign Settings

To set up your campaign, follow these steps:

1. Lists

Select the list for the campaign and click “Next”.

2. Segments

You can select the entire list or a Saved segment of it.


3. Message

Select the Sender ID.

      1. From the field "Template" select your already saved template or select one of the available layouts for the message you will create (Text, Image & Button, Image, Text & Button, Text)

      2. Write the body of your message and keep in mind that there is a character limit of 1000 characters.
      3. You can include an image only in .jpg format in your message and it must be 400 x 400 pixels.
      4. You can have a button below your image up to 30 characters, where you add a hyperlink (URL) so that by pressing the button the user will move it to the corresponding link.

      5. If you want to add special subscriber fields to your campaign text, select the "Fields" icon.


4. SMS Failover

In case a subscriber doesn’t use Viber, an SMS will be sent automatically.

      • Write your message and keep in mind that there is a character limit of 160. If you want to skip SMS failover, deselect the option at the top of the screen. 
      • Click “Next”.

5. Timeline

To schedule your campaign, follow these 3 steps:
If you wish to send your campaign instantly, ignore it and go to “Next”.

      1. Select a date for your campaign.
      2. Click and drag the "Campaign Start" icon to your preferred time. You can also set your campaign’s expiration time in the same way.
      3. Click “Next”.

6. Summary

Check the overview of your campaign including the campaign’s name, sending date & time, number of subscribers, number of estimated messages, and selected list.

The mobile phone screen shows you a preview of your message as it will appear on the recipient’s device.

Test to your handset

Before sending your campaign, send a test message to your own mobile number or a group of numbers by following these 3 steps:

        1. Select “Test to your handset”.
        2. Enter the mobile numbers for the test.
        3. Press “Send”.

By pressing the “Start Campaign” button, your campaign will be sent. 

If you do not want the already completed campaigns to be displayed, you can archive it after selecting the campaign and selecting "Archive" in the Campaign Overview.

This way, all Archived Campaigns will no longer appear on the home page unless you choose to search by "Campaign Status".


Now you know how to create and send Viber campaigns in the Apifon platform. Thank you for reading!