SMS Campaign Results

In this article, you’ll learn how to monitor the results of your SMS campaigns on the Apifon platform.

To begin, from the Dashboard, go to Campaigns > Messaging.

Here, you’ll find all previously created campaigns, along with key information at a glance:

Campaign submission date
Campaign name
Communication channel (e.g., SMS, Viber, Email, Landing SMS)
Date sent
List
Number of recipients
Number of messages sent vs. total messages
Estimated campaign cost
Campaign progress and current status
Key performance metrics:
- CTR (Click-through rate)
- CPC (Cost per click)
- Clicks (Overall number of unique clicks)

To view the results of an SMS campaign:

Select a campaign.
On the campaign overview screen, you’ll see key performance indicators (KPIs), such as:
- Sending rate: How many SMS messages were sent
- Total SMS sent
- Delivery rates: Delivered, undelivered, and pending
Click Show details to access more in-depth campaign information, including:
- Campaign type
- Total cost
- The recipient list used
- Number of subscribers on the list
From the same overview menu, you can select Preview to preview the actual SMS messages that were sent.

Additionally, you'll find a channel-specific summary that provides insights into performance metrics:

Now you know how to monitor your SMS campaign results.

Thank you for reading!