In this article, you will learn how to use a diverse collection of pre-built e-commerce segments.
What are e-commerce segments?
E-commerce segments are dynamic groupings of customers based on purchase history and engagement level, updating in real-time.
These segments are automatically created for each new list generated during integration setup and are presented as default, ready-to-use segments.
You can select these segments within a single campaign or automation to target specific customer groups and send your campaign accordingly.
As a result of the integration progress, every list will be linked to five ready-to-use e-commerce segments:
- New customers
- Recent buyers (30 days/90 days)
- Non-buyers (30 days/90 days)
- Frequent buyers
- Lapsed customers
New customers
The "New customers" segment consists of subscribers who registered in the CMS within the last 30 days.
New customers represent a group of potential buyers who can be converted into long-term customers by offering them personalized deals and content to boost the likelihood of their first purchase.
Scenario: Personalized Onboarding Campaign
Use Case: You initiate a targeted email campaign designed exclusively for new customers. In these welcome emails, you extend a warm greeting and present a personalized incentive—a special discount on their first purchase.
Recent buyers (30/90 days)
The "Recent buyers" segment consists of subscribers who have made at least one purchase in the last 30 or 90 days.
Recent buyers are more likely to make another purchase or provide feedback and review about their orders. Engaging with recent buyers helps in building customer loyalty.
Scenario: Exclusive Promotions for Recent Buyers (30 days)
Use Case: Encourage recent buyers to repeat purchases by offering exclusive discounts or promotions, such as limited-time offers or early access to sales events.
Scenario: Ongoing Engagement for Recent Buyers (90 days)
Use Case: Continue engaging with recent buyers through follow-up emails. This could include updates on new product arrivals, personalized recommendations based on their previous purchase, and early notifications about upcoming promotions.
Non-buyers (30/90 days)
The "Non-buyers" segment targets subscribers who have not made a purchase in the last 30 or 90 days.
This segment helps identify inactive customers for reactivation campaigns, increasing conversion rates through targeted messaging.
Scenario: Win Back Inactive Clients
Use Case: Leverage the "Non-Buyers (30 Days)" segment for targeted reactivation campaigns. Send special offers, discounts, or personalized messages to entice them to make a purchase and re-engage with your brand.
Scenario: Promote Loyalty Program
Use Case: Invite subscribers to join loyalty or reward programs. Incentivize future purchases by highlighting the benefits of being a loyal customer. Encourage non-buyers to become active participants in your loyalty program, fostering long-term engagement.
Frequent buyers
The "Frequent Buyers" segment includes subscribers who have made more than three purchases.
Frequent buyers are typically loyal and engaged. Focusing on this segment can improve conversion rates, as they are more responsive to promotions and personalized offers.
Scenario: Express Your Appreciation
Use Case: Provide "Frequent Buyers" with early access to sales, promotions, or new product launches. This exclusive treatment not only acknowledges their loyalty but also creates a sense of exclusivity, further strengthening their connection with your brand.
Lapsed Customers
The "Lapsed Customers" segment includes subscribers who have made at least one purchase in the past but have not purchased in the last 90 days.
Re-engaging lapsed customers can increase revenue without the need for new customer acquisition. Target them with personalized messages, offers, or incentives to reduce churn and encourage continued purchases.
Scenario: Enticing Lapsed Customers to Restart Purchases
Use Case: Create a series of messages designed to gradually reengage lapsed customers. Begin with gentle reminders and progressively introduce more enticing offers to reignite their interest and encourage them to resume making purchases. This approach aims to revitalize their connection with your brand.
Now you have all the essential information about e-commerce segments on the Apifon platform. 🚀
Thank you for reading!