Segmentation

In this article, you will learn how to use list segments on the Apifon platform.

What is Segmentation?

• The Apifon platform allows you to send campaigns to specific and well-organized segments of your lists.
• Segments help you organize your lists and allow you to send targeted campaigns instead of messages to the entire list. 
• Each segment includes subscribers that adhere to specific conditions, depending on the data on your list. 

Why Segmentation?

• Targeted Communication: Make data-driven decisions, leading to better marketing strategies that turn prospects into loyal customers.
• Business Growth: By targeting specific customer segments with relevant messaging, you can confidently expect higher conversion rates and ROI.
• User-Friendly: Ready-made segments help you quickly and easily apply segmentation to your campaigns, without technical complexities.

How does Segmentation work?

• You can choose a specific segment in Step 1 of a Messaging Campaign. 
• Segments can be custom-made by your business, or ready-made by Apifon. 
  
  

Custom Segments

You can view, edit, and delete segments by following the steps:

Subscribers > Lists > Your List > Segments. 

To create a segment in your list, open your list and follow the steps below:

1. Click Add.
2. Select all (and) if you want the segment to include subscribers who match all the conditions you will set, or any (or) to include subscribers that match any of the conditions.
3. Click Add condition to add a single condition or Add group to add two or more conditions you want to apply together.
4. Set up the condition. Select the subscriber field and the field value that needs to apply for a subscriber to be included in the segment.  
   
   
   
   
   
5. Add any additional conditions you wish (if any), following the above. 
6. Click Run to see the number of Segment subscribers.
7. Click Create.

Alternatively, you can create a segment in Step 2 of your campaign. 

 

Ready-Made Segments

Whenever a new list is created, the Apifon platform automatically creates 7 pre-built segments:

1. Highly engaged subscribers
2. Engaged subscribers (30 days)
3. Engaged subscribers (60 days)
4. Engaged subscribers (90 days)
5. Disengaged subscribers
6. New subscribers
7. New email subscribers
8. New mobile subscribers

Highly engaged subscribers:

The highly engaged subscribers segment consists of subscribers who have received at least five campaigns (from any channel) and clicked on at least 30%. 

Highly engaged subscribers help you experience the impact of targeting a robust segment of steadily engaged users.
Focusing on those who consistently interact with your campaigns, this segment serves as a key resource for engagement, guaranteeing your messages resonate with an audience with a proven track record of active participation.

Engaged subscribers (30 days/60 days/90 days)

Engaged subscriber segments help you target specific groups of subscribers based on their engagement level.

This can lead to more effective messaging and communication strategies and higher response rates since engaged subscribers are more likely to open, read, and act on messages.

Sending timely reminders, updates, or personalized content can keep subscribers engaged and reduce churn.

Disengaged subscribers

Disengaged subscribers segments consist of subscribers who have shown minimal or no recent engagement with your platform or messages.

While these subscribers may seem less valuable at first glance, there are several reasons why targeting them can be beneficial:

• Opportunity to reactivate your subscribers' interest and involvement with them.
• Maximize the value of your existing user base without the need for expensive subscriber acquisition campaigns.
• Analyzing the behavior of disengaged subscribers can provide valuable insights into why they disengaged in the first place.

New subscribers (email/mobile)

New subscriber segments allow you to engage with new subscribers, who can be a critical audience to nurture and convert into active and engaged subscribers.

New subscribers may have shown interest, and contacting them promptly can help you establish a connection and encourage their continued engagement.

Whenever a new list is created, the Apifon platform automatically creates 4 pre-built segments concerning the interaction of subscribers with the campaign.

1. Engaged subscribers of the last campaign
2. Disengaged subscribers of the last campaign
3. Engaged subscribers of the last 3 campaigns
4. Disengaged subscribers of the last 3 campaigns

Engaged subscribers of the last campaign

Focusing on engaged subscribers from your last messaging campaign adds significant value by ensuring targeted communication with a receptive audience.

This approach leads to higher conversion rates and increased brand loyalty, optimizing your marketing efforts for maximum impact and resource efficiency.

Disengaged subscribers of the last campaign

Focusing on the disengaged segment from your last messaging campaign can be a great opportunity to regain their interest through targeted methods.

Implementing specific re-engagement tactics for this audience can help revive their attention and potentially increase their participation, leading to a more responsive and engaged subscriber base for your brand.

Engaged subscribers of the last 3 campaigns

Directing attention to the subscribers who have actively engaged with the last 3 campaigns, you have the opportunity to build on consistent responsiveness.

By targeting the frequently responding segment with personalized campaigns you can enhance overall engagement, potentially resulting in sustained high conversion rates and campaign success.

Disengaged subscribers of the last 3 campaigns

Focusing on disengaged subscribers from the last 3 campaigns can improve engagement and responsiveness.

By devising a targeted re-engagement strategy for this specific group, you can break the pattern of disinterest, re-ignite their interest, and optimize future campaigns for a more engaged audience.

Prebuilt E-Commerce Segments

E-commerce segments will be automatically created for every new list generated during an integration setup and will be presented as default, ready-to-use segments.

As a result of the integration progress every list, generated will be linked with 5 ready-to-use e-commerce segments. 

1. New customers
2. Recent buyers (30 days/90 days)
3. Non-buyers (30 days/90 days)
4. Frequent buyers
5. Lapsed customers 

New Customers 

New Customer segments consist of subscribers (in CMS) who registered in the CMS in the last 30 days.

New customers represent a group of potential buyers who can be converted into long-term customers by offering them personalized deals and content to boost the likelihood of their first purchase.

Recent buyers (30/90 days)

Recent buyers segments consist of subscribers who have purchased at least once in the last 30/90 days.

Recent buyers are more likely to make another purchase or provide feedback and review about their orders. Engaging with recent buyers helps in building customer loyalty.

Non-buyers (30/90 days)

Non-buyer segments help you target specific groups of subscribers who have made a purchase zero times in the last 30/90 days.

Identify inactive customers for reactivation campaigns and win back those who haven't engaged recently. This targeted approach can result in higher conversion rates compared to generic messages.

Frequent buyers 

Frequent buyer segments include subscribers who have made a purchase more than 3 times overall. 

Customers making more than three purchases are likely loyal and engaged. Focusing on this segment can improve conversion rates as they respond well to promotions, recommendations, and offers.

Lapsed Customers

Lapsed customer segments include both subscribers who have purchased at least once overall time and subscribers who have made a purchase zero times in the last 90 days.

Re-engaging lapsed customers can boost revenue without acquiring new customers. Targeting them with personalized messages, offers, or incentives can prevent churn and encourage continued purchases.

 

Now you know how to use list segments on the Apifon platform.🚀

Thank you for reading!