New List Analytics

In this article, we will guide you through how to review your List Analytics in the Apifon platform.

Task Roadmap

To begin, from the Dashboard menu go to ''Subscribers'' and then choose the submenu "Lists"

  • To find the List Analytics, select the list you want and then click on ''Analytics".
  • List Analytics tab contains all the valuable information about the audience included in the specific list, like a general summary of audience health, activity, and performance over time.

overview-EN

  • In the statistics of the list, we can see information about the status of the subscribers of the list, but also the campaigns that have been sent to the specific list. They are presented in 3 different ways:
      • Overview (Mobile & Email)
      • Mobile 
      • Email

      • 'Overview (default option)
        Entire List Overview with the total number of subscribers via mobile and email. 
        • Subscribed: Total number of subscribed subscribers in at least one of the channels (Mobile or/and Email)
        • Unsubscribed: Total number of unsubscribed subscribers in all channels.
        • Unconfirmed: Total number of unconfirmed subscribers in both channels (Mobile and Email), in case  Double Opt-in mechanism is active. 
        • Archived: Total number of archived subscribers. As archive refers to subscribers and not destinations the number is the same for all options (Overview, Mobile, Email).
        • Campaigns: The total number of campaigns with messages sent in at least one of the channels.
            • Single Channel: The total number of campaigns with messages sent only in one channel (Mobile or Email).
            • Multichannel: The total number of campaigns with messages sent in more than one channel.

overview-EN-1

      • Mobile
        It's the second option of the drop-down menu and contains a Mobile Destinations Overview with reference only to mobile subscribers.
        • Subscribed: Total number of subscribed subscribers in the mobile channel.
        • Unsubscribed: Total number of unsubscribed subscribers in the mobile channel.
        • Unconfirmed: Total number of unconfirmed subscribers in the mobile channel, in case  Double Opt-in mechanism is active. 
        • Archived: Total number of archived subscribers. As archive refers to subscribers and not destinations the number is the same for all options (Overview, Mobile, Email).
        • Campaigns: The total number of campaigns with messages sent in the mobile channel.
          • Single Channel: The total number of campaigns with messages sent only in the mobile channel.
          • Multichannel: The total number of campaigns with messages sent only in the mobile channel and other channels.

mobile-EN

      • Email
        It's the third option of the drop-down menu and contains an Email Destinations Overview with reference only to email subscribers.
        • Subscribed: Total number of subscribed subscribers in the email channel.
        • Unsubscribed: Total number of unsubscribed subscribers in the email channel.
        • Unconfirmed: Total number of unconfirmed subscribers in the email channel, in case the Double Opt-in mechanism is active. 
        • Archived: Total number of archived subscribers. As archive refers to subscribers and not destinations the number is the same for all options (Overview, Mobile, Email).
        • Campaigns: The total number of campaigns with messages sent in the email channel.
          • Single Channel: The total number of campaigns with messages sent only in the email channel.
          • Multichannel: The total number of campaigns with messages sent only in email channels and other channels.

email-EN

  • List Growth
    The bar graph contains information regarding subscribers' import history (from any way subscribers can enter the list)  and is calculated for a period of 30 days.
    • Existing Subscribers are shown in deep blue and reflect the subscribers who are already on the list. New Subscribers are shown in light blue and reflect the new subscribers who entered the list on a specific date.



    • All the calculations and data of the Growth List graph are adjusted over the option you have chosen to review your List Analytics:
      1. Overview
        • New Subscribers: The number of subscribers that entered the list with their mobile, email, or both.
        • Existing Subscribers: The number of subscribers that are already subscribed in the list with their mobile, email, or both.
      2. Mobile
        • New Subscribers: The number of subscribers that entered the list with their mobile.
        • Existing Subscribers: The number of subscribers that are already subscribed in the list with their mobile.
      3. Email
        • New Subscribers: The number of subscribers that entered the list with their email.
        • Existing Subscribers: The number of subscribers that are already subscribed in the list with their email.

Notes:

  • Every bar on the graph refers to a time range of a single day and reflects the total sum number of new and existing subscribers of that specific list on that specific date.
  • New Subscribers (light blue) are considered all the subscribers that have entered the list on a date. On the next date are considered as Existing Subscribers (deep blue).
  • When a graph has hovered, the total information is given with sum numbers for each date. 


Now you know how to review your List Analytics.

Thank you for your reading!