Getting started with campaigns

In this article, you'll learn the basics of campaigns at Apifon.

Apifon is an all-in-one marketing platform that lets you connect with your audience through SMS, Viber, and email messages, collectively referred to as "campaigns." When creating a campaign, Apifon provides segmentation and list options, along with builder tools to simplify the process. You can also create Landing Campaigns to enhance your marketing efforts.

Choose a campaign type

Apifon offers campaigns tailored to a variety of business goals. There are two main types of campaigns you can create: Messaging Campaigns and Landing Campaigns.

Messaging Campaigns

To create a Messaging Campaign:

1. From the Dashboard, go to Campaigns and choose the Messaging submenu.
   
   
2. Click Add and select the channel for your campaign: Email, SMS, or Viber.

1. Email Campaigns

Email campaigns allow you to send a message to your entire list or specific subscriber segments. When designing your campaign, you’ll:

• Fill in the settings.
• Choose a template from Apifon’s ready-made options, create a custom design with the Drag & Drop Builder, or code your own.

Learn how to create an email campaign

2. SMS Campaigns

SMS marketing is one of the most direct and effective ways to engage your customers.
Apifon offers three types of SMS campaigns:

• Promotional SMS: For boosting sales, launching new products, or increasing brand awareness.

• Transactional SMS: For sending important updates or notifications about transactions or interactions.

• Conversational SMS: For engaging in real-time, chat-like communication with your customers.

Learn how to create SMS campaigns

3. Viber Marketing Campaigns 

Viber campaigns enable businesses to send rich content messages (up to 1,000 characters, with images and call-to-action buttons) while tracking delivery, read rates, and clicks.

Learn how to create Viber campaigns

Landing Campaigns:

1. From the Dashboard, go to Campaigns and choose the Landing submenu.
   
   
2. Click Add and select between Public and Personal Landing Campaigns.

1. Public Landing Campaigns

With public landing campaigns, you can create standalone landing pages and publish them in the form of public URLs anywhere you want; this way you can attract new subscribers by collecting email addresses and promote your products or services.

Learn how to create public landing campaigns

2. Personalized Landing Campaign

By using a personalized landing campaign, you can create a personalized page for your existing subscribers, as they allow you to use the information of your subscribers on your list (such as their first name or the recent product they purchased).

Learn how to create a personalized landing campaign

View campaign results

After you send a campaign, you can monitor its performance in your campaign overview. Key metrics include opens, unique clicks, click through rate, cost per click, and estimated cost.

Click here to learn more about Apifon's reporting and tracking options.

Now you know the basics to get started with campaigns at Apifon. 🚀

Thank you for reading! 😊