---
title: Messaging Campaigns
description: In this article, you will learn how to manage your messaging campaigns on the Apifon platform.
---

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# Messaging Campaigns

## In this article, you will learn how to manage your messaging campaigns on the Apifon platform.

A messaging campaign allows you to send the same message to multiple recipients at the same time. You can send it to your whole [list](https://kb.apifon.com/create-a-list?hsLang=en) or a specific [segment](https://kb.apifon.com/create-a-segment?hsLang=en) of your list. 

After the campaign is completed, you can review the [Campaign Overview](https://kb.apifon.com/create-a-campaign#results) and investigate your audience's interaction with the messages. 

### Create a Campaign

To create a new messaging campaign, follow the steps below:

1. Click **Campaigns \> Messaging**.
2. Click **Add**.
3. Select if you want to create an **[SMS](https://4135706.hs-sites.com/knowledge/create-sms-campaign?hsLang=en)**, **[Viber](https://4135706.hs-sites.com/knowledge/create-viber-campaign?hsLang=en),** or**[Email Campaign.](https://kb.apifon.com/create-email-campaign?hsLang=en)**
4. Type the campaign **name**. Your recipients will not be able to view this name.
5. Click **Create**.
6. Design and send your campaign according to each channel's instructions. 
   
   ### ![](https://kb.apifon.com/hubfs/image-png-Apr-03-2023-02-20-32-7420-PM.png)

### Campaign Status

Depending on the campaign stage, success or failure, you can see the following campaign statuses on the platform:

- **Set Up:** Your campaign is still in the editing stage. You can close and re-open this campaign anytime and continue the edit.   
  ![](https://kb.apifon.com/hubfs/image-png-Apr-03-2023-02-28-45-9554-PM.png)
- **Loading:** The platform is processing your list. The campaign has not started yet.   
  ![](https://kb.apifon.com/hubfs/image-png-Apr-03-2023-02-28-19-4614-PM.png)
- **In progress:** Your campaign has started, but it is still unfinished.
  
  ![](https://kb.apifon.com/hubfs/image-png-Apr-03-2023-02-41-55-9574-PM.png)
- **System Paused:** The campaign remains paused and will automatically activate one hour before the end time set by the customer.  
  ![System Paused (1)-1](https://kb.apifon.com/hs-fs/hubfs/System%20Paused%20(1)-1.png?width=209&height=38&name=System%20Paused%20(1)-1.png)
- **Paused:** You have temporarily stopped your campaign. You can click **Resume** anytime.  
  ![](https://kb.apifon.com/hs-fs/hubfs/image-png-Apr-04-2023-12-38-25-7499-PM.png?width=162&height=47&name=image-png-Apr-04-2023-12-38-25-7499-PM.png)
- **Finished:** All messages have been sent, and your campaign is completed successfully.  
  ![](https://kb.apifon.com/hubfs/image-png-Apr-03-2023-02-28-33-6983-PM.png)
- **Suspended:** Your campaign has stopped because you have reached the email limit.  
  ![](https://kb.apifon.com/hubfs/image-png-Apr-03-2023-02-36-21-5187-PM.png)
- **Failed:** There was something wrong with your campaign. Please contact our customer service team at ***ace@apifon.com*** to investigate it further.   
  ![](https://kb.apifon.com/hubfs/image-png-Apr-03-2023-02-30-02-8540-PM.png)
- **Archived**: You have archived this campaign.    
  ![](https://kb.apifon.com/hubfs/image-png-Apr-03-2023-02-31-16-2653-PM.png)

- A campaign remains in status **In progress** for a few hours to allow you to [Top Up](https://kb.apifon.com/top-up-your-account?hsLang=en) your account. The campaign will be automatically resumed either way.
- A campaign is in status **Finished** when all messages have been sent. This does not mean that all messages were delivered. To review the delivery rate, you can check the [Campaign Results](https://kb.apifon.com/create-a-campaign#results).

 

### Manage your Campaigns

When you click on a campaign, you can take the actions below:

- Click on ![](https://kb.apifon.com/hubfs/image-png-Mar-22-2023-10-09-49-1426-AM.png) **Delete** to delete a campaign.
- Click on  ![](https://kb.apifon.com/hs-fs/hubfs/image-png-Apr-03-2023-01-14-02-2182-PM.png?width=25&height=28&name=image-png-Apr-03-2023-01-14-02-2182-PM.png) **Duplicate** to copy a finished campaign. You can edit the copied campaign as you like.
- Click on![](https://kb.apifon.com/hs-fs/hubfs/image-png-Apr-03-2023-01-14-37-7177-PM.png?width=28&height=28&name=image-png-Apr-03-2023-01-14-37-7177-PM.png) **Tracking** to see the message reports for each recipient of a finished campaign.
- Click on ![](https://kb.apifon.com/hs-fs/hubfs/image-png-Apr-03-2023-01-15-01-0264-PM.png?width=30&height=25&name=image-png-Apr-03-2023-01-15-01-0264-PM.png) **Preview** to see the message content of a finished campaign.
- Click on ![](https://kb.apifon.com/hs-fs/hubfs/image-png-Apr-03-2023-01-16-25-1160-PM.png?width=30&height=37&name=image-png-Apr-03-2023-01-16-25-1160-PM.png) **Archive** to archive a messaging campaign.

- When you browse your previous campaigns, remember to click on the calendar icon ![](https://kb.apifon.com/hs-fs/hubfs/image-png-Mar-22-2023-09-53-41-6850-AM.png?width=25&height=23&name=image-png-Mar-22-2023-09-53-41-6850-AM.png) to set the **time range** and get the desired results.
- You may view your **archived campaigns** by using the Campaign Status filter on the **Search** ![](https://kb.apifon.com/hs-fs/hubfs/image-png-Apr-04-2023-01-06-44-8391-PM.png?width=25&height=23&name=image-png-Apr-04-2023-01-06-44-8391-PM.png) tool.

### Campaign Overview

After a campaign ends, you can assess the campaign performance, including the Delivery Rate, Open Rate, Bounce Rate, Click-Through Rate, top clicked links, and subscribers with the most opens.

![Campaign Overview EN](https://kb.apifon.com/hs-fs/hubfs/Campaign%20Overview%20EN.png?width=670&height=621&name=Campaign%20Overview%20EN.png)

- Depending on the **channel**, there are different statistics for an Email, a [Viber](https://kb.apifon.com/viber-campaign-results?hsLang=en), and an [SMS](https://kb.apifon.com/sms-campaign-results?hsLang=en) Campaign.
- The campaign **results are dynamic** and updated live. Every time you click Refresh, you will get the latest results.

Now you know how to manage your messaging campaigns on the Apifon platform.  🚀

Thank you for reading! 

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- [Campaigns](https://kb.apifon.com/campaigns?hsLang=en#main-content)

    - [Campaign Management](https://kb.apifon.com/campaigns?hsLang=en#campaign-management)
    - [Templates & Content](https://kb.apifon.com/campaigns?hsLang=en#templates-content)
    - [SMS](https://kb.apifon.com/campaigns?hsLang=en#sms)
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    - [Segmentation](https://kb.apifon.com/lists?hsLang=en#segmentation)
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    - [SMS](https://kb.apifon.com/reports-analytics?hsLang=en#sms)
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    - [Email](https://kb.apifon.com/reports-analytics?hsLang=en#email)
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